UX (User experience)
A person's overall experience when interacting with your website.
Split testing
Also known as A/B testing, this is the process of comparing two versions of a web page, newsletter, email campaign, advert and so on to understand which performs better.
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More jargon-busting next time
I hope this article has helped to make the marketing world more accessible to you.
In the final parts of this mini-series, we’ll examine content marketing, social media and referrals.
Phil Bray is founder and director of The Yardstick Agency
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