Client feedback: Incorporate feedback from clients to improve the clarity and effectiveness of communications.
Interactivity: Consider incorporating interactive elements to engage clients and improve understanding.
As an industry, we still tend to rely predominantly on lengthy written documents for communication. Embracing technology is crucial to improving consumer engagement in today's digital age.
The power of video offers several advantages that contribute to increased engagement:
- Visual and auditory stimulation: Videos capture viewers' attention through engaging visuals and spoken explanations, enhancing comprehension.
- Storytelling and demonstrations: Videos make financial topics relatable and accessible through real-life scenarios and examples, fostering emotional connections and deepening understanding.
- Simplicity and clarity: Videos distil intricate details into concise, structured presentations, avoiding overwhelming technical jargon. Interactive elements further enhance engagement and active participation.
- Accessibility and convenience: Videos can be consumed on various devices at one's own pace, making financial education approachable and increasing the likelihood of engagement.
By leveraging video's multi-sensory experience, storytelling capabilities, simplicity, interactivity and accessibility, advisers can significantly enhance consumer comprehension and engagement with financial topics.
It is worth noting the impact this can have on your clients' experience – which, after all, is the true measure of success. We have research from more than 14,000 consumers who have gone through a Money Alive experience and 96 per cent said they were better informed ahead of the advice meeting and 92 per cent said it helped them in their decision-making. So, if you get this right the impact can be transformational.
In conclusion, as an adviser, your focus should be on implementing effective communication strategies that prioritise logical flow, clarity and accessibility.
Additionally, embracing video technology can revolutionise consumer understanding and engagement, enabling you to provide a compelling and immersive experience for your clients.
Andy Kirby is CEO and co-founder of Money Alive
If you have a question you would like to put to Andy or any other expert please email it to melanie.tringham@ft.com.
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