The Tipton & Coseley Building Society is the latest to sign a deal with Wren Sterling for it to provide independent financial advice.
Paul Grew, a former Tipton & Coseley Financial Services adviser, has moved across to Wren Sterling and will continue to look after all existing and new customers.
The Tipton is Wren Sterling’s ninth partner in the building society market.
Paul Chafer, chief commercial officer at Wren Sterling, said: “Financial advice naturally complements the traditional building society services of savings and mortgages because the customer typically takes a sensible and considered approach to managing their finances.
“Our in-branch, whole of market service gives choice and convenience allowing customers to access wider financial advice, which is being well-received by building society members across the UK.”
In November Wren Sterling partnered with Leek United Building Society.
It is also partnered with West Bromwich Building Society, Darlington Building Society, Saffron Building Society and Nottingham Building Society.
Lee Judson, general manager for sales and marketing at the Tipton said: “The society remains committed to providing customers with exceptional service, and our partnership with Wren Sterling strengthens this.
“Paul Grew will now be able to provide members with independent financial advice helping to satisfy the financial needs of local people in the communities the Society serves.”