Price comparison website Confused.com has partnered with insurance broker Reassured to help its customers find the right life insurance protection from providers.
The partnership between Reassured and RVU, owners of Confused.com, also includes a number of comparison site brands such as Money.co.uk and Uswitch that offer consumers the ability to compare and switch across a range of utilities and financial services products.
Reassured chief executive, Mark Townsend, said: “The RVU brands are huge household names in our industry, and we are delighted that they have chosen Reassured to power its life insurance offering.
“Now customers of Confused.com, Money.co.uk, and Uswitch can utilise our digital and offline expertise to get the life insurance cover they need.
“This deal is a win-win for both RVU and Reassured, and we look forward to working alongside such an established and well-respected company for many years to come.”
RVU and Reassured are working together to combine and share expertise around the life insurance market, which is an area the business is keen to expand further into in the future.
The partnership will see the brands using Reassured’s services to support customers in comparing life insurance cover from a wide range of lending insurers, both on an advised and non-advised basis.
Confused.com CEO, Steve Dukes, said: “Reassured’s commitment to being a customer-focused organisation was a big attraction for us, as well as their deep expertise in the sector.
“Giving our customers the best experience is at the very core of what we do and, with this partnership, we’re able to utilise Reassured’s expertise alongside our own experience in the industry to help our customers get the right cover for their needs.”
tom.dunstan@ft.com
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