Life insurance broker, LifeSearch, has announced a partnership with insurtech firm Bluezone to ensure those with chronic conditions can get cover.
The partnership will give individuals who are outside Bluezone’s current product parameters the opportunity to access expert advice from LifeSearch as well as its insurers and products.
Bluezone co-founder and CEO, Dr Karan Mehta, said: “We are delighted to announce our partnership with LifeSearch, a leading broker with a strong brand and reputation.
“This solution aligns with our mission to help make life insurance more accessible to individuals in the UK.”
Bluezone’s team consists of doctors, AI scientists, and insurance experts which aim to improve the lives of those living with chronic health conditions by offering life insurance.
Since its formation in 1998, LifeSearch has built a reputation for quality reputation for protection and for extending consumer access to protection through partnerships, protecting more than 1.9mn people to date.
The strategic partnership with Bluezone will allow the broker to source cover for more people who need a specific policy that is outside the insurer’s current parameters.
LifeSearch CEO, Debbie Kennedy, said: “Millions of people in the UK suffer from chronic conditions.
“Many don’t find it easy to access much-needed protection cover, and some just don’t bother because they fear they’ll be declined.
“They deserve better products and stronger support from our industry.
“So we’re delighted to be working with the innovative BlueZone team to help more people get the protection they need, either through the specifically designed Bluezone product itself, or with our expert advice and access to insurers and products from the wider market.”
tom.dunstan@ft.com
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