VitalityLife multi-benefit discounts are now available on the UnderwriteMe protection platform following the addition of its income protection cover to the platform.
Vitality’s Income Protection cover joins other life products, including Life and Serious Illness Cover, already live on the platform.
With all three products now available to review and compare through the portal, advisers will automatically have any valid multi-benefit discounts applied when they select more than one product at a time.
VitalityLife managing director, Justin Taurog, said: “With the ongoing cost of living crisis, income protection sales across the industry increased by 23 per cent between 2022 and 2023, and for us this number was even higher at 40 per cent.
Taurog said by adding the income protection to UnderwriteMe customers will be to access the full range of VitalityLife solutions and access to a multi-benefit customer discount.
As part of the rollout, the addition of Income Protection to the platform, will also support a range of short-term and full-term payment options, alongside a range of deferred periods.
Vitality will also offer a seven-day deferred period for self-employed individuals.
UnderwriteMe commercial director, Mark Cracknell, added: "This is an important launch, as it provides advisers with multi-product flexibility with Vitality as a single insurer and extends the number of income protection products available through the protection platform.”
tom.dunstan@ft.com
What's your view?
Have your say in the comments section below or email us: ftadviser.newsdesk@ft.com
