Support services provider SimplyBiz is to offer its members enhanced access to a protection sourcing tool at a discounted rate.
The announcement is the first phase in a relationship between SimplyBiz and iPipeline, which will see further collaboration on functionality within the solution moving forward.
iPipeline is a research and application portal which supports advisers throughout the protection advice journey.
SimplyBiz head of protection and health solutions, Emma Vaughan, said: “We are 100 per cent committed to adding value and efficiencies for our member firms wherever we can, and our enhanced deal for Solution Builder from iPipeline definitely fits both of those criteria.”
Vaughan explained that with the implementation of consumer duty on the horizon, ensuring the suitability of a recommendation to a client - and the ability to evidence the process behind that recommendation - has “never been more important”.
“iPipeline’s objectives are aligned to our own and I’m proud to be deepening our partnership with a business which shares our dedication to innovating, and constantly looking for new ways to improve the provision of protection advice, for both advisers and clients,” she said.
Stephanie Hydon, director client distribution at iPipeline, said: “At a time when consumer duty shines a brighter light on protection, it is even more important that advisers have access to the best technology, delivering the recommendation process (and best client outcomes) simply and effectively.
“By choosing SolutionBuilder, SimplyBiz has invested in protection, in their advisers and, ultimately, in protection.”
tom.dunstan@ft.com
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