CPD  

How to communicate the importance of protection products to clients

  • Explain why protection is important
  • Identify questions to ask when discussing protection with clients
  • Describe how social media can be used to communicate about protection
CPD
Approx.30min

Another positive aspect of the conference was the blend of old and new. We also saw older advisers with undiminished passion and enthusiasm for the benefits that protection brings.

Over the past 40 years, insurance payouts have supported customers and their dependants at what is often the most difficult point in their lives, helping them immeasurably.

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There are new technical developments, innovations, more personalisation of products and propositions, alliances, education, and new entrants. 

What has not changed is the need to have those potentially difficult conversations – so, remember, it is good to talk. 

Peter Hamilton is head of market engagement at Zurich 

CPD
Approx.30min

Please answer the six multiple choice questions below in order to bank your CPD. Multiple attempts are available until all questions are correctly answered.

  1. What should be at the heart of a financial review, with regard to protection?

  2. What does Angela Davidson highlight as important when discussing protection with clients?

  3. What is one obvious benefit of social media for protection advisers?

  4. What underpins everything the client does?

  5. What was one of the main ways to sell protection to clients in the past?

  6. What does Angela Davidson suggest advisers ask permission to do?

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  • Explain why protection is important
  • Identify questions to ask when discussing protection with clients
  • Describe how social media can be used to communicate about protection

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