Moneyinfo is working with Octopus-owned investment platform Seccl to launch an integrated system to help make the process of onboarding easier for advisers and their clients.
Launching early next year, the integration is designed to provide advisers with a level of efficiency when onboarding clients onto platforms.
The firm said it will deliver clients an “intuitive experience” that is accessible on any device and under their advisers’ brand.
David Ferguson, chief executive officer of Seccl, said: “Moneyinfo is a terrific business that is justifiably well-loved by a range of firms, big and small.
“This new integration will allow the growing number of shared moneyinfo and Seccl clients to benefit from a lightning-fast and convenient connection between two of their key systems.
“It’s a great example of the kind of thing that can be built quickly and easily thanks to modern, API-first tech stacks.”
Moneyinfo said by making use of Seccl’s API capability, it will allow firms to gather clients’ acceptance of suitability, as well as their acceptance of platform and wrapper T&Cs, all in one go – potentially saving weeks of back and forth and delay.
Once accepted, the integration will also allow Moneyinfo to automate the creation of the client accounts and associated products and wrappers on Seccl-powered platforms.
The firms said this was a key step to reducing the burden of double-keying for advisers and admin staff.
Tessa Lee, managing director of Moneyinfo, said: "Platforms that only provide valuations into a firm's practice management system or client portal are no longer differentiated.
“Seccl has been proactive in seeking to address the inefficiencies in the onboarding process, to save time for advisers and create a more engaging experience for investors.
“We think we’ll see client-facing processes continue to shift out of the back office where traditional CRM processes have relied on email and post – and into slick and integrated front-ends; integrations like this are a key driver of that positive change.”
Throughout the process, the integration will connect to Moneyinfo’s customisable workflows – allowing advisers and clients to be notified of completed steps via its adviser desktop and mobile app.
The firm said Seccl develops its own in-house professional and client portals and connects to a number of tools to provide firms with flexibility and choice in developing their service proposition.
“An increasing number of clients are digitally engaged and expect their adviser to make their life as easy as possible,” Lee added.
“By facilitating the free flow of data from investor to adviser and platform, we can secure information and paperwork, remove re-keying and make onboarding efficient and engaging.
“This will result in investments hitting the platform more quickly and a reduction in time and cost spent on onboarding clients.”
sonia.rach@ft.com
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