The Embark platform has been rebranded as the Scottish Widows Platform in a move to simplify the adviser offering onto a "single, easy-to-use platform" under the Scottish Widows brand.
In a statement the firm said the Embark brand will still be used for its white label partnerships but the Scottish Widows Platform name would be used for its adviser offering.
It comes as part of £150mn investment into the platform from Lloyds Banking Group.
Jackie Leiper, CEO of Embark Group, said: "The newly launched Scottish Widows Platform will provide our intermediary partners with a slicker and more intuitive user experience.
"With further updates to come, this simplified offering makes it even easier for advisers to use our platform and help their customers achieve their investment goals.”
Future upgrades are expected to include improvements to payment functionality, charging capability and new investment solutions.
New client management and advice tools will also be launched, making it easier for advisers to support clients simply and efficiently.
Later this year, advisers on Advance by Embark will move to the Scottish Widows Platform.
Back in 2021, Lloyds announced it had acquired the Embark business and its subsidiary brands, in a deal worth £390mn.
The deal followed the acquisitions of the Zurich platform announced in November 2019, and the adviser platform business of Alliance Trust Savings from Interactive Investor which was agreed in October 2019.
tara.o'connor@ft.com
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