"Other research from Fidelity showed that much of the financial and investment world uses sporting analogies which are more appealing to men.
“A more female mindset is probably focussed around life issues rather than growing money for its own sake.
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"In other words, a woman would be more aligned to taking financial advice in order to achieve life goals. This is a big part of financial planning but most of the people that have never taken advice do not realise this is the case.”
Dom Webb is an intern working with Financial Adviser
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