In comparison, choosing a sustainable investment is much more challenging. There are already so many dimensions for investors to get their heads around, from the idea of risk to the difficulty of imagining the future, that adding in a non-financial variable can feel overwhelming.
And though clients might know they do not want to do harm with their money, most are a long way from being able to translate that vague feeling into an investment choice.
It is therefore well worth the while of advisers to get up to speed with developments in sustainable investing and stay apace of regulatory change.
In this, as in so many aspects of clients’ financial lives, they are urgently needed as trusted guides because real adoption is now underway.
Ben Goss is chief executive of Dynamic Planner
