Lucy Brown at London & Country said: “A lot of the reports or tools that are available, whilst they might be easy to use, still produce a lot of information that clients don’t always want to wade through. The Finvincible tool is great as it is easy to use, a light-hearted way of getting a serious message across, and it’s more likely to be shared.”
Alan Knowles at Cura added: “We thought the Seven Families tool was excellent for social media, more so than any other tool we’ve seen, as it’s short, fun and engaging. It’s possible that a member of the public could see it as a five minute time waster on their lunch break but the message it presents at the end is actually very serious and important.”
www.facebook.com/7Families
Vitality age calculator
One of Vitality’s main aims as an insurer is to engage people in healthy behaviour, which results in premium discounts and rewards being given to policyholders. In line with this ethos, Vitality launched a calculator that gives people a ‘Vitality Age’ based upon their health and lifestyle.
The tool asks questions including people’s height, weight, the amount of physical activity they do, their diet, smoking habits and alcohol intake, as well as some basic medical questions around cholesterol and blood pressure. It then produces a Vitality Age.
This can be older or younger than the persons actual age, designed to given them an idea of whether they are at risk health wise. Tips on how to improve your Vitality Age are also given, such as increasing exercise by a specific amount each week or cutting down on the less healthy habits.
Alan Knowles, Managing Director at advisory firm Cura said: “Vitality Age is great for clients who are looking to engage in the Vitality Proposition, along with their savings tool.
“This is very useful for showing clients what savings they can make if opting for the healthy living route. We have used this and sent to clients who are considering this option.”
https://vitalityage.co.uk/
Cost of a child calculator
Insurer LV= has been publishing a report for many years on how much it costs to raise a child in the UK. The latest shows it costs an average of £231,843 to raise a child from birth to 21, which sounds like an awful lot.
But when you look at the breakdowns over the years in categories such as childcare, education related costs, clothing and holidays you can see how easily the costs rack up. The report showed that around half of parents do not have a plan in place if the main breadwinner lost their income due to accident or illness.
