Therefore, it is the ability to asset allocate that makes these funds so popular among investors – a popularity that looks to be far from waning.
Ellie Duncan is deputy features editor at Investment Adviser
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Key figures
£90m: Net retail sales of the IMA Mixed Investment 20-60% Shares sector in August 2014
2: Mixed asset was the second best selling asset class in August, according to the IMA
£159m: Net retail sales of the IMA Mixed Investment 40-85% Shares sector in August
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