Phoenix Group  

Former ReAssure CEO exits business

Former ReAssure CEO exits business
 

Matt Cuhls, a former chief executive officer at ReAssure, left the business at the end of June.

FTAdviser understands that Phoenix Group, which owns ReAssure, has been steadily progressing the integration of ReAssure into its Heritage business and governance model for some time.

In March 2022, Cuhls left the role of CEO of ReAssure but continued to be a member of the Heritage leadership team, with his role evolving to be managing director of ReAssure operations.

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However, he decided to leave the organisation at the end of June this year.

A spokesperson for ReAssure said: “It was Matt's decision to leave the company and we wish him all the best.”

The firm said that Annabel Abell, is now director of ReAssure operations.

ReAssure said the governance approach for its Heritage business is to have a single accountable person for the key life company roles.

Cuhls’ CEO accountabilities transferred to Andy Moss, CEO of the Heritage business on March 1, 2022.

Following this, in September last year, Brid Meaney, who joined Phoenix Group in 2021, took over from Moss as CEO. 

Meaney is responsible for all of the Heritage business, including ReAssure.

Back in 2020, Phoenix Group acquired ReAssure, making it the UK’s largest long-term savings and retirement business.

It was first announced in December 2019 that Phoenix would buy ReAssure Group, a life insurance closed book consolidator, from Swiss Re.

sonia.rach@ft.com

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